Pink Boxers launches Strip Down for Breast Cancer campaign

Valentine’s Day 2009 marks the national launch of Pink Boxer’s “Strip Down for Breast Cancer” Campaign. The company that sells fine quality pink boxers and donates all of the profits to breast cancer research is challenging men everywhere to get involved, show their support, and help raise awareness in a way that defies convention.

“Strip Down for Breast Cancer” is about exposing the reality that this disease affects so many people on so many levels,” Founder Ted Banzhaf said. “That’s why we’re encouraging men everywhere to strip down to their pink boxers—in everyday situations, as individuals or as groups; videotape the experience and post it online at PinkBoxers.com. Through Pink Boxers, we could literally raise ten million dollars to go towards the fight against breast cancer. That’s our goal, and we’re not stopping until we’re there.”

The Story Behind the Product. Motivated by the powerless feeling he had when his young wife succumbed to breast cancer in 2007, Banzhaf set out to design a pink product that was uniquely created for men. His objective was to recognize their place in the fight against breast cancer—as well as to honor their losses. Pink Boxers Distribution, Inc. (PBD) is the outcome of that labor of love—selling fine-quality pink boxers and donating all of the profits to proven early detection and research-driven organizations like the American Breast Cancer Foundation.

Banzhaf explains the company’s origin, “I’ve been wearing pink boxers for some time now, it began as a joke….and my wife always found it a source of humor. After she was gone, I thought, ‘Why not make something out of this?’ and that’s when the idea began to take shape.”

About Pink Boxers, Inc.
Pink Boxers, Inc. was founded to raise awareness, promote early detection, and build support for those affected by breast cancer—men and women alike. Ted Banzhaf founded the company in 2007 after losing his wife Linda to breast cancer. Robert Noble, a principal of the company, was inspired to bring his talents to the company because of his sister's continuing fight against the disease. All of the profits from each pair of boxers sold are donated to certified charities like the American Breast Cancer Foundation. For more information visit www.pinkboxers.com .