The Global Fund to Fight AIDS, Tuberculosis and Malaria, one of the world’s leading financers of programs to combat malaria, tuberculosis and AIDS and the recipient of funds from the sale of Gap (PRODUCT)RED™ items, announced today that it will partner with Gap Inc. through Gap’s “Give & Get” program. The partnership builds upon the existing relationship through (PRODUCT)RED and is designed to help raise additional funds for The Global Fund’s live-saving efforts in Africa.
The Global Fund has a long-standing relationship with Gap Inc., through the (PRODUCT)RED relationship and last year’s “Give & Get” promotions. As a result of last year’s “Give & Get” promotions, the Global Fund received over a half million dollars which is equivalent to providing more than 3,100 HIV positive people in Africa with lifesaving antiretroviral treatment for one year. The Global Fund will use the funds raised through the 2008 and 2009 “Give & Get” promotions to support its large-scale prevention and treatment programs to fight AIDS in (RED) grant countries in Africa.
“AIDS is one of the world’s most devastating diseases and yet it is preventable and treatable if the right resources exist. Two-thirds of those living with HIV are in Sub-Saharan Africa where many countries still struggle to mobilize the funds needed to address the epidemic,” says David Evans, Head of Private Sector Partnerships at the Global Fund. “100% of the money that Gap has invested in the Global Fund through the “Give and Get” promotions and the sale of (PRODUCT)RED items goes directly to grants in Africa that support large-scale, comprehensive national AIDS programs that provide a range of services including the provision of antiretroviral treatment for those living with HIV.”
“The Global Fund effectively answers a critical healthcare need on a global level, all of us at Gap Inc. are so grateful for their efforts and care they are providing to families in Africa” says Bobbi Silten, Gap Foundation’s Chief Foundation Officer.
The Global Fund is one of six organizations that Gap Inc. will partner with during its upcoming “Give & Get” promotion. For four days in March, Gap Inc. will provide its employees and a group of select customers with a 30% discount. Gap Inc. will donate 5% of the total “Give & Get” sales to the six organizations, with customers and employees deciding which organization they would like to support. The discount can be shared with friends and family so that their purchases during the promotion will further support the selected organization
Launched in 2008, the program has raised $4.3 million for partners to-date.
In addition to its “Give & Get” campaigns, Gap Inc. is a global partner of (PRODUCT)RED, and contributes half the profits from Gap (PRODUCT)RED sales to The Global Fund, to help finance AIDS programs in Africa, with a focus on the health of women and children.
To learn more about the “Give & Get” promotion and to register your “Give & Get” support for the Global Fund, please visit http://www.gapgiveandget.com/np/gf.html .
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
Since its creation in 2002, the Global Fund has become the dominant financer of programs to fight AIDS, tuberculosis and malaria, with approved funding of US $15 billion for programs in 140 countries. The Global Fund supports programs based on agreed performance targets and disburses money in response to proven results. So far, programs supported by the Global Fund have averted more than 2.5 million deaths by providing AIDS treatment for 2 million people, TB treatment for 4.6 million people, and by the distribution of 70 million insecticide-treated bed nets for the prevention of malaria worldwide. For more information visit www.theglobalfund.org
About (RED) TM and (PRODUCT) RED™
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Hallmark, Dell, Windows and Starbucks. Since its launch in the Spring of 2006, more than $120 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit http://www.joinred.com/
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