Sunglass Hut, a leading global sunglass retailer, today announced at a press conference held at New York Fashion Week the launch of Full Time Fabulous, a nationwide contest that offers the opportunity to win the ultimate dream job as a jet-setting style blogger for SunglassHut.com. As the blogger for Sunglass Hut, the Full Time Fabulous winner will gain unrivaled access to the heart of style and fashion. For one year, the Full Time Fabulous blogger will live in a chic, fully-furnished apartment in New York, attend high profile fashion week events, receive a generous clothing allowance, and socialize with designers, models and celebrities. In addition to providing a $100,000 compensation, Sunglass Hut will cover all travel and expenses.
“The Sunglass Hut brand is all about fun. It’s the basic foundation of Full Time Fabulous. We’re inspired by our consumers’ everyday passion for fashion and style to create a brand experience that will provide this once-in-a-lifetime opportunity,” noted Mark Weikel, Senior Vice President and General Manager, Sunglass Hut North America. “We recognize the power and importance of bloggers and the content they produce. Utilizing the Full Time Fabulous contest, we plan to identify a world class blogger who can bring our brand DNA to life online.”
In order to enter the Full Time Fabulous contest, entrants must submit a 60-second video explaining why they would be the perfect individual for the job. The contest entry period is open between October 1, 2010 and October 27, 2010 at SunglassHut.com/Fabulous. Nine finalists will be selected by a panel of fashion judges, and a tenth finalist will be selected by voters on SunglassHut.com. All of the finalists will then be tasked to demonstrate their blogging skills over a four week period – December 1, 2010 through December 31, 2010, during which SunglassHut.com readers and the panel of judges will determine the perfect individual for the job. The winner will be announced on or about January 10, 2011 and their first assignment will begin with coverage of New York Fashion Week in February 2011.
“I’m thrilled to be part of such a groundbreaking event and to be working with Sunglass Hut at such an exciting moment for the brand,” said Sunglass Hut Style Director, Rachel Bilson. “Full Time Fabulous is not only a call to action for everyone who dreams of working in the fashion and accessory industry, but also an opportunity to make a significant impact on the ever growing social media community.”
Please visit www.fulltimefabulous.com for the Official Rules.
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