Musicians have taken many cues from the Beatles, as have producers, managers, engineers, and the recording industry at large. Now, with the guidance of Richard Courtney and George Cassidy, budding entrepreneurs and business folks can also garner insight and motivation from the most successful rock band of all time.
Releasing in March 2011, Come Together: The Business Wisdom of the Beatles unveils the historic rock band as the ultimate business case study, chronicling the calculated and often brilliant effort that turned four teenaged greasers from Liverpool, England, into a multi-billion-dollar franchise with multigenerational appeal.
Each aspect of the Beatles’ journey is paralleled with the elements and ideas intrinsic to any business venture, providing readers with a one-of-a-kind framework for a similar path to success. Covering everything from group dynamic to taxes, revenue streams, and beyond, each of the book’s 100 short, yet insightful chapters takes inspiration from legendary Beatles lyrics to offer up useful business lessons in conjunction with the intriguing history of the Fab Four.
About the authors:
Richard Courtney has been a Beatles fan since the age of nine and frequently
incorporates the group into his real estate columns appearing in The Tennessean,
Nashville City Paper, and Nashville InReview. Courtney has served as the president
of the Greater Nashville Association of Realtors and has been a professional
Realtor® for thirty years. Additionally, he is the founder and chair of the
Nashville Beatles Festival.
George Cassidy has worked as a business writer and analyst for a number of
blue chip companies including Deloitte Touche Tohmatsu and Bank of America.
His award-winning work has been translated into six languages. Cassidy is also a
working songwriter and freelance recording engineer. Beatles music and lore have
run deep in his DNA for more than thirty years.
Business Wisdom of the Beatles
Richard Courtney and George Cassidy
Turner Publishing, $24.95
Available at local retailers, Amazon.com and TurnerPublishing.com
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