Eventful.com, the leading global events web site, announced today that hip hop duo, Ying Yang Twins, will use Eventful’s Demand service to add five university performances to their 2007 tour . Eventful Demand enables fans to influence where their favorite artists perform by creating grass-roots campaigns to “Demand” the artists to come to their town. Thousands of artists, comedians and even politicians are using Eventful Demand to connect with their fans and empower them to help shape their tour. Eventful Demand is quickly becoming a phenomenon in the music and entertainment industry.
Ying Yang Twins will be using Eventful Demand to let their fans determine which five colleges get added to their tour. Launched on March 7, the Demand competition for Ying Yang Twins will continue through March 21 at Eventful.com. The five winning colleges will be announced on March 22.
”It’s all about our fans and giving them exactly what they want,” said the Ying Yang Twins. “If our fans demand we come to their school, we’re going to listen and make it our first priority to be there and give them a great show.”
“We love helping fans connect with the Ying Yang Twins and influence where they perform,” said Eventful’s CEO Jordan Glazier. “We’ve taken ‘user-generated concert tours’ one step further by adding the ability for Demands to take place across colleges, giving students the ability to attract performers to their campus.”
Eventful’s Demand service is unique from other online user-generated content services as it empowers users to actually influence real world events. Eventful provides a mechanism for users to band together and influence the appearance schedule of performers, politicians and any other events that users would like to take place. Along with MySpace, YouTube and iTunes, Eventful is quickly becoming an essential part of the online marketing toolkit for performers and artists.
Eventful Demand is transforming the touring market by empowering fans to influence the tours of their favorite performers and by enabling performers to make the best decisions about where to tour. In addition, Eventful offers users the largest selection of events taking place in cities throughout the world, with over 3 million future events to choose from.
Fans can log on to www.eventful.com/yingyangtwinscompetition, www.myspace.com/yingyangtwins, www.yingyangmusic.com to Demand a performance from Ying Yang Twins at their college campus.
About Eventful, Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events website which enables its community of users to discover, promote, share and create events throughout the world. Eventful’s Demand service enables users to influence where their favorite performers appear by creating grass-roots campaigns to “Demand” them in their town
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