Monday, May 7, 2007

Got kids? Check out the My Little Baldwin Club

Baldwin Piano, America's favorite piano and part of the Gibson family of brands, announced the launch of the My Little Baldwin Club. The online piano lesson plan targeted to preschool-aged children offers an opportunity for fun, interactive lessons that have proven, through research, to increase a child's aptitude in math and reading. The thorough step-by-step lessons are designed to guide the child from the basics of playing single musical notes and building rhythm to playing full songs on their own. Offered on the Baldwin Piano website, the My Little Baldwin Club is a safe, nurturing online community where parents can interact and learn with their children while welcoming the joy of music into their home. Other features of the site include a Parent's Resource Center with access to links to sites that offer research, current topics and additional activities. An exclusive photo gallery is also available for parents who would like to showcase their children experiencing the piano lessons.

All members of the My Little Baldwin Club will receive a Level One interactive, printable piano lesson, printable certificates of completion to reward the children's progress, an exclusive My Little Baldwin Club sticker, color-coded stickers for piano keys to make learning fun and easy, membership to a supportive parent forum, sessions with piano teachers, a quarterly membership newsletter and special offers.

Baldwin Piano plans to introduce a keyboard line in conjunction with the program later in the year. The unlimited piano lesson experience and opportunity to engage parents and children together in learning music is a remarkable opportunity offered by Baldwin Piano to members all over the world. For more information on the My Little Baldwin Club or to become a member go to http://www.gibson.com/MyLittleBaldwin/default.html

Baldwin has been “America’s Favorite Piano” since 1862, when former music teacher D.H. Baldwin opened his music store in Cincinnati, Ohio. At the turn of the twentieth century, Baldwin pianos won international awards, and by the end of the century Baldwin was the largest American piano maker. Baldwin joined Gibson Guitar Corp. in 2001, and is now headquartered in Nashville. The Baldwin family of brands includes Wurlitzer, Chickering, J&C Fischer, Ellington and D.H. Baldwin.

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