UK's Livin Out Loud is taking on America

Livin Out Loud, initially made famous in the United Kingdom, is set to become one of the most buzzed about R+B groups in America. The group’s constituents, Reuben MacCalla, Sylvia MacCalla, Lisa LaShawn, and J. Martini, have already relished #1 widespread success across the UK as not only are their beats regularly at the top of the music charts but their rhythms continue to dominate the UK club scene. Currently on the radio and iTunes, "All that Really Matters," held the #1 spot on the UK charts for 3 weeks straight.
With varying musical backgrounds and expertise, Livin Out Loud made perfect sense as a group. After working with J. Martini at Universal Studios and Lisa LaShawn at other varying gigs, Sylvia, along with brother Reuben, began to bounce song ideas off one another. Shortly thereafter, the foursome began writing songs together. The unique harmonies that resulted were a distinctive blend of R +B and Dance that listeners across the world can enjoy alike.
Reuben MacCalla and Sylvia MacCalla are the groups founding members. Reuben is the creative producer and is credited for writing the majority of the group’s tunes. Sylvia, had success prior to the group , performing in the United States tours of the Broadway smash hits of "Rent" and "Hairspray". Reuben and Sylvia led the Livin Out Loud tour in November 2006 opening for Grammy nominated R+B artist Ne-Yo and playing the UK Southport Weekender (one of the UK's top recognized music events). The groups’ additional two members Lisa LaShawn and J. Martini have also experienced tremendous successes in the record industry. Lisa has worked with the business’s top producers including Diane Warren and Derrick Bramble. J. Martini, the offspring of four generations of musicians, was previously a backup singer for the legendary Paul Simon and performs on national tours for the infamous Frankie Valli.
Producer Reuben MacCalla utilizes the best technology in conjunction with world-class musicianship to create a New School vibe with Old School roots. Moreover, Livin Out Loud writes all their own materials to insure their sound is distinctive and original. To further illustrate, when the group wants to create a track with an older vibe, they get assistance from world class musicians who have played with some of music’s greatest including Ray Charles and Miles Davis. Livin Out Loud continually collaborates with producers in both New York and London to give a broader ear and better ensure a sound that listeners across the globe will enjoy alike.
Furthermore, Livin Out Loud utilizes originality, blending, and authenticity to create their music. Livin Out Loud amalgamates live musicians, production and a combination of their unique voices to generate their signature sound. Their music is rooted in story telling, expressing feelings and experiences. Most notably, Livin Out Loud remains authentic in each genre which is dictated by their moods, hence the group’s title Livin Out Loud.
Notwithstanding previous successes across Europe, Livin Out Loud is very much looking forward to infiltrating airwaves across the Unites States with their debut album "What About Us," due out on July 17, 2007 and is distributed by Universal Music Groups’, Fontana Distribution. The album’s single "All that Really Matters," has already blown up the UK charts. "Do Your Thing," an upbeat track, will be the first single to be released from the album.
As part of their US launch they have secured a business deal with Robbins Brothers. Livin Out Loud has teamed with the world’s largest engagement ring retailer and Fluid Media Networks (American Idol Underground) to produce a compilation album entitled "Perfect Proposals: 10 Perfect Love Songs." The CD was fostered to provide couples with unique and interesting ways to propose. Ultimately, this unique compilation CD will provide couples with another means of making a special moment even more memorable.