StarStyle.com to offer country music

Entertainment Media Works (EMW) today announced the expansion of their music coverage on StarStyle.com (www.starstyle.com) to include country music with the launch of Sugarland’s “Everyday America.” StarStyle is putting fans one step closer to their favorite music artists with its commerce enabled media player which will allow Sugarland fans to watch the third single released from Sugarland’s “Enjoy the Ride” album and shop the styles worn by Jennifer Nettles and Kristian Bush in their video.

“The country market is so important to music coverage and we’re really excited to launch this component with a duo as successful as Sugarland,” says Entertainment Media Works CEO Ashley Heather.

EMW created StarStyle as a destination website to allow users to identify and buy the styles seen in TV, movies and music videos. The StarStyle Media Player creates new revenue streams for artists and labels as well as the brands exposed in music videos.

The StarStyle Media Player incorporates a proprietary contextual commerce engine that identifies products featured in the video and allows fans to watch music videos while simultaneously shopping for those products. The StarStyle team works behind the scenes on the sets of music videos as they are being shot in order to identify the actual items used. This benefits brands by allowing their products to be clearly identified and gives consumers a direct purchase opportunity, while also helping labels and artists to further monetize the video. Artists also benefit by creating a deeper one-to-one relationship with their fans.

In the two years since the Top Five single "Baby Girl" put Sugarland on the map, they've sold almost three million copies of their Mercury Nashville debut, Twice The Speed Of Life, won an American Music Award for "Favorite Breakthrough Artist," and an Academy of Country Music Award for "New Duo/Group of the Year." Now, with a Grammy nomination for "Best New Artist," six CMA nods, arena tours from coast-to-coast and appearances on national TV shows like The Tonight Show and Good Morning America, the little band that could did, in a big way.

About StarStyle
Entertainment Media Works (EMW) launched StarStyle (www.starstyle.com) on March 20, 2006, as a groundbreaking “supersite” that has already enabled millions of viewers to identify and purchase the apparel, furnishings, gadgets and music featured in their favorite TV shows, music videos and movies. To date, launch partnerships for the site have included “American Idol” for the launch of its television component, “The Real World: Key West” for its auctions, Universal Pictures’ “Because I Said So” for its movie section and Universal Music Group for its commerce-enabled music videos.

EMW, listed among the OnHollywood Top 100 private emerging technology companies in digital entertainment and media, has signed deals with such content partners as NBC Universal, ABC, Showtime Networks, Warner Bros., FremantleMedia, 19 TV Ltd., Sony Pictures, TeleVest, and Universal Music Group. Through these relationships and others, StarStyle includes such popular series as “The L Word,” “Weeds,” “The Tudors” and “Brothers & Sisters.” StarStyle is also home to a daily blog, StarStyle Scoop, featuring inside tips from expert Hollywood stylists and original video content with behind the scenes information on celebrities, brands and trends, called Fashi5n.

Since the music component of StarStyle launched, StarStyle has been on the pulse of the best styles from the biggest names with videos including Fergie, Mary J. Blige, Fall Out Boy, Nickelback, The Game, Macy Gray, Snoop Dogg , MIMS and many more. In the coming weeks, StarStyle will unveil new videos from all genres with Sugarland as the first country music video, and new styles from Gwen Stefani, Mya, Wisin and Yandel, Daddy Yankee and many more. Independent artists are also represented, with videos from Tre Hardson, Urban Mystic, Ladybug Mecca, Poni and the popular Brooke Hogan.

About Entertainment Media Works
Entertainment Media Works (EMW) is the leading company helping to close the loop between brands, media companies and consumers. EMW achieves this by helping brands highlight their products in media, and helping consumers to identify and buy products they see in that media. EMW’s mission is to allow consumers to identify, bookmark, share and purchase any product they see in any media, and to enable brands to track the effectiveness of the inclusion of their products in media.

Through EMW’s destination portal, www.starstyle.com, consumers can search for products seen in their favorite media. EMW also syndicates its content and technology via its StarStyle Network™ marketplace to other media portals. It also recently released a product integration solution, TheLookBook.net™, which facilitates premium placement opportunities for brands and retailers into media content.