Try on Not Your Daughter's Jeans and help Susan G. Komen for the Cure

Not Your Daughter’s Jeans® (NYDJ), the makers of Tummy Tuck® Jeans will donate $1 to Susan G. Komen for the Cure for every woman who tries on a pair of their jeans at Nordstrom nationwide. The program will run for one year beginning May 1, 2008 through April 30, 2009. NYDJ is making a guaranteed donation of $500,000 to Susan G. Komen for this promotion.

Nearly 200,000 women and men will be diagnosed with breast cancer in the U.S. in 2008, and 40,000 will die. Susan G. Komen for the Cure is the leader of the breast cancer movement. The organization’s promise is to save lives and end breast cancer forever.

NYDJ Creator and President Lisa Rudes-Sandel and her father CEO George Rudes have been active supporters of Susan G. Komen for the Cure. “We stand behind Komen for the Cure and it feels good to be in a position to help raise funds for them,” Rudes explains.

Not Your Daughter’s Jeans® is the largest minority-owned manufacturer of ladies jeans under $100 in the USA. Shipping over 35,000 pairs a week, the Los Angeles based company provides jobs to approximately 500 people in the L.A. area, a majority of them are women. The Tummy Tuck® Jean was designed to slim the abdomen, contour the hips and lift the butt without the feeling of being stuffed into binding, tight material. The jeans have gotten rave reviews from leading ladies such as Paula Abdul, Cybill Shepherd, Rachel Ray, Diane Sawyer, Elizabeth Hasselbeck, Mimi Rogers, Jane Seymour, Mo’Nique and Mariel Hemingway. Please visit: www.tummytuckjeans.com

About Susan G. Komen for the Cure - Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. For more information about Susan G. Komen for the Cure, please visit www.komen.org.