Fans of Newcastle Brown Ale – and music – should listen up. Thanks to “Rock Britain,” Newcastle Brown Ale’s latest in-store sweepstakes offering, four lucky winners will have the opportunity to live the rock star dream with a friend by entering to win an all expenses paid trip to the legendary Glastonbury Music Festival in Glastonbury, England.
Music aficionados can enter the sweepstakes via a mail-in tear-pad entry form at participating grocery stores nationwide from now until November 15, 2008. Winners will be selected on Nov. 25, 2008. Prizing includes:
· For four grand prize winners – concert tickets, airfare, hotel accommodations and spending money to attend the 2009 Festival with a guest of their choice
· For 10 runner-up winners – a custom Newcastle Brown Ale-branded Michael Kelly guitar.
Newcastle Brown Ale also partnered with Michael Kelly to provide custom-designed Newcastle-branded guitars for use as an in-store merchandising and display pieces (where legal).
The three-day Glastonbury Music Festival will be held June 26-29, 2009, and promises performances by some of the top artists in the music industry. Last year’s line-up included The Wailers, James Blunt, White Stripes, The Killers and Coldplay. It is the largest field music and performing arts festival in the world and attracts hordes of music lovers each year to its 900 acres of farmland.
Steve Greig, consumer marketing director for Newcastle Brown Ale, said: “We are thrilled to offer music fans the chance to attend the ultimate music festival on behalf of their favorite imported ale. It promises to be an unforgettable experience for four Newcastle Brown Ale fans. For Newcastle, the opportunity to align our brand with one of the most renowned music festivals in the world is quite beneficial to both the brand and consumers.”
ABOUT MICHAEL KELLY GUITARS
Known for carefully crafted guitars, the Michael Kelly Guitar company has quickly gained a reputation for building instruments that break new ground in appearance and sound. The Florida based company, founded in 1999, offers a wide range of guitar products including electric guitars, acoustic guitars, mandolins and acoustic bass guitars. Visit www.MichaelKellyGuitars.com
ABOUT NEWCASTLE BROWN ALE
In 1927, in the North East of England, Colonel Jim Porter created premium bottled ale with its own unique colour, taste and character that quickly became a local favorite. Best served cool, Newcastle Brown Ale has since become a world favorite. Scottish & Newcastle Importers, Co. (S&NI) is a wholly-owned subsidiary of Scottish & Newcastle plc, the world’s seventh largest brewer. Based in San Rafael, Calif., S&NI imports a range of premium beers, including Newcastle Brown Ale, the no. 13 imported beer in America, and Kronenbourg 1664, the no. 4 beer of Europe. To learn more about Newcastle Brown Ale, visit www.newcastlebrown.com.
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