Strike.TV today announced distribution deals with YouTube and Joost.com to extend its reach of original online content produced by well-known Hollywood talent. The deals are the first for Strike.TV as it prepares for its official launch at www.strike.tv on October 28, 2008. The company has over forty original web series and shorts that encompass a wide variety of genres that will roll out daily.
Christopher Barrett, Strike.TV’s Senior Vice President of Business Development, said, “We have partnered with some of the best storytellers in Hollywood to offer original content free for everyone with high-speed internet access. Strike.TV’s web series will stream in HD with the help of online video publishing technology created by their new partner, Episodic. Beyond Strike.TV’s on-site audience, we will be super-syndicating to huge built-in audiences on Joost and YouTube. These deals with strong, well-populated sites represent a critical step forward in the Strike.TV business model.”
The relationships will leverage the experience of YouTube and Joost in several ways to benefit all parties. Through the YouTube agreement, Strike.TV will have a premium channel dedicated to its original programming with an ad-supported model similar to the Seth McFarlane deal made earlier this year. Strike.TV is also rolling out content with Joost’s relaunch/redesign, utilizing the Joost community and the company’s unique search methodologies to provide users with a variety of ways to find Strike.TV content. The popularity of each site as a go-to destination for unique video content instantly strengthens the position of Strike.TV in the marketplace.
Strike.TV was formed in January 2008 in response to the need for Hollywood creators to exercise their independence. Borne from the collective desire of many of Hollywood’s top writers, directors and actors to create, control and distribute their own stories, Strike.TV is the culmination of that effort and provides an outlet for total creative freedom and high quality, professionally produced content. As the first programmed network with a huge cross-section of genres, Strike.TV breaks new ground by distributing the largest made-for-web original series by Hollywood professionals. For more information, visit http://www.strike.tv.
Founded by Janus Friis and Niklas Zennström, Joost brings video and social interaction together online. All of the video on Joost is professionally produced and streams on-demand to people around the world for free in a high-quality format. Today, Joost has more than 30,000 program elements, including more than 400 television series and 1,200 movie and short film titles. For more information, visit http://www.joost.com.