JanSport, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today announced that it will hit the road with The Dashing Suns, an Oakland, CA-based indie rock band, from March 16 - March 22, 2009 to celebrate the launch of its new Brand video, featuring the song “Future Thunder” recorded by The Dashing Suns.
Follow the band as they document their experiences from the road as they drive with JanSport from San Francisco to Austin , TX for SXSW at www.jansport.com/thedashingsuns .
The Dashing Suns week-long roadtrip tour will consist of six show dates with notable performance to include JanSport’s sponsored music showcase at ReadyMade Magazine’s ReadyMade Rocks! at SXSW, a party fusing music and art. JanSport will also hold a special promotion that day inviting all SXSW party-goers to turn in their old JanSport packs to be recycled on-site in exchange for a brand new Heritage Series Ski & Hike pack. All old packs received will be sent to JanSport’s Everett , Wa . Warranty Center where their parts will repurposed into new packs.
“Being able to record Future Thunder for JanSport’s Brand video has been an amazing experience,” says Kevin Walker, drummer for The Dashing Suns. “We’re so excited for the opportunity to share our music as we head down to SXSW to play each of these tour dates and we’re looking forward to interacting with our fans and blogging about our experiences along the way.”
“Music has always been a quintessential part of the JanSport consumer lifestage,” says Courtney Blacker, director of brand marketing for JanSport. “Partnering with an up-and-coming band like the Dashing Suns allows JanSport to connect to its mutual audience with authentic cultural relevance. We’re thrilled to be working with The Dashing Suns and look forward to our continued relationship now and in the future.”
The Dashing Suns Tour Dates:
o Monday, March 16 at Bordello in Los Angeles , CA
o Tuesday, March 17 at the Ruby Room in Phoenix , AZ
o Wednesday, March 18 at The Agency in Albuquerque , NM
o Saturday, March 21 from 12 p.m. – 6 p.m. at the ReadyMadeRocks! SXSW Showcase at Halcyon in Austin , TX
o Saturday, March 21, 7 p.m. at Trailer Space Records, Austin , TX
o Sunday, March 22 at 1 p.m. in-store performance at Tyler ’s on the Drag, Austin , TX
V isit www.JanSport.com/thedashingsuns for updated tour locations, set times and to read about all the antics that ensue from JanSport’s road trip with The Dashing Suns. Also, keep your eyes peeled for JanSport’s classic 1967 VW bus as it drives around Austin on Sunday, March 22 with special prizes and giveaways.
About The Dashing Suns
The Dashing Suns are a four piece band hailing from Oakland , California . While many bands in today's scene seem to follow a paint-by-numbers musical format, The Dashing Suns have managed to find a way of redefining the idea of popular music. Their style is a combination of 60s psychedelic, 70s pop radio, 80s post punk and 90s shoegaze. Their songs are short, dynamic, infectious and undeniable .
Founded in 1967, JanSport is the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel. Headquartered in San Leandro , California , JanSport stands for fun and discovery. The company's products are sold in retail stores throughout the world. For more information, visit www.jansport.com