Prince to launch LotusFlow3r.com

In an unprecedented effort to manage his own content, Prince is proud to announce the official launch of his new, highly anticipated website LotusFlow3r.com on March 24th, 2009. As soon as the site goes live, fans will have access to new content including digital downloads of his new studio albums LOtUSFLOW3r, MPLSoUND and Elixer, a collaboration with his new protégé Bria Valente; concert tickets; sneak peaks at upcoming events; live concert footage; exclusive imagery from past albums and other exclusive photos for an annual membership fee of $77. Throngs of fans have already signed up on the existing beta version of the website for email updates and are waiting in the wings to become members and experience the world of Prince in a whole new way.

On the evening of March 24th, Prince will be performing at three different locations with three different bands throughout the Los Angeles area. How he plans to do this is still a mystery and even his musicians are not sure of all the details, but Prince fans have come to expect the unexpected. In addition, it was previously announced that Prince will play an unprecedented three nights in a row on The Tonight Show with Jay Leno on March 25th, 26th and 27th and will return to help Leno end his reign on the late night show by performing on his next to last show on May 28th.

LotusFlow3r.com is an entire interactive galaxy, conceived by Prince and created by Scott Addison Clay and Anthony Malzone, that takes the Prince fans into three distinctly different worlds emanating the feel of the three new albums in a high-end 3-D style design.

Currently, the beta version of the site hosts new tracks “Colonized Mind” from the new LOtUSFLOW3r album, “DiscoJellyfish” from the new MPLSoUND album and “Another Boy” from Elixer with Bria. In addition, the site is slated to release a new music video from each of the three albums on the launch date including “Crimson and Clover” from LOtUSFLOW3r, “Chocolate Box” from MPLSoUND and “Everytime” from Elixer.

Prince also plans to give his fans access to tickets to live shows, concert footage from past performances, exclusive imagery from his past albums and other exclusive photos, exclusive information about any private or secret shows, as well as exclusive content that will only be available in the first week of the site launch and may never become available again. Fans who join the site early will also receive a boutique-quality “Founding Member” t-shirt that displays the central image from the galaxy. Over time, Prince will continue to give fans more access to high-end never released photos and video content and much more.

Prince collaborated with Malzone and Clay throughout the design and development of the entire website. In fact, the three often fed off of each other’s creative ideas. For instance, Prince wrote the music for the track “DiscoJellyfish,” which inspired Malzone, who visualized a design and took to his computer programs to design graphics and artwork to communicate the feel of the song, which then, upon seeing the designs, further inspired Prince to continue to write the song. Everything within this galaxy is a creative portal derived from the brilliant mind of Prince, beautifully executed by Malzone and Clay.

Newsweek.com has exclusively released the new cover art for Bria’s Elixer and Prince’s MPLSoUND albums: click here for Newsweek story.

Since his debut in 1978, Prince has had numerous hits on the Billboard Charts. In 2004, he was inducted into the Rock and Roll Hall of Fame and has won six GRAMMY® awards, an Academy Award® and a Golden Globe®. From the moment he stepped onto the music scene, he has captivated fans with his continual reinvention as an artist and remains one of the most celebrated performers of all time. In 2006, Prince won a Lifetime Achievement Award at the 10th Annual Webby Awards. The founder of the awards called Prince “a visionary, who recognized early on that the web would completely change how we experience music.”