The history of hot wings is saucy, stain-filled and sticky, but KFC is rewriting history by showing you can have the taste without the mess. To showcase its sauceless, no-mess Hot Wings, the brand is kicking off 2011 with a hunt for ground-breaking thinkers to share creative, inspiring and/or charitable ideas for repurposing KFC’s “leftover” wet wipes. Five finalists will be selected to produce videos that illustrate their vision, and America will have the final vote, awarding the person with the tastiest thinking a $10,000 grant for a clean start in the New Year.
Beginning today, fans should send their out-of-the-bucket ideas to KFCSaucelessWings@gmail.com. From the written entries received, five finalists will be selected to receive $500, a supply of 1,000 wet wipes and a hand-held video camera to film their vision for the “unneeded” wet wipes. Finalist videos will be uploaded to KFC’s YouTube channel (www.youtube.com/user/KFCColonelSanders) on January 20, 2011, and America will have the chance to weigh in on their choice for the top innovator. The video that best captures the great taste and good, clean fun embodied in KFC’s sauceless wings will earn the $10,000 prize.
“KFC has ‘cleaned up’ the act of eating wings because our Hot Wings taste so good, they don’t need sauce. Now we’re looking for some forward thinking on what to do with the ‘surplus’ wet wipes,” said John Cywinski, Chief Marketing and Food Innovation Officer for KFC. “One Hot Wing fan/filmmaker is going to enjoy a tasty start to the new year with a $10,000 prize as a reward for a truly groundbreaking vision for this everyday item – the wet wipe.”
To read the official rules for the contest, please visit www.kfc.com.
Hot Wings that Start Crunchy and Finish Spicy
KFC’s sauceless Hot Wings are one of a kind – starting crunchy and finishing spicy for a truly unique wing experience. For a limited time, you can enjoy 20 Hot Wings for $10 plus tax. (Pricing and participation may vary by location.)
Bowl Games Mean it’s Wing Season!
The National Chicken Council (NCC) estimates that Americans will eat more than 13.5 billion chicken wings (more than 3 billion pounds) in 2011, with demand spiking in January because of football bowl games and playoffs. The weekend of pro football’s championship game is also the biggest time of year for wings. The NCC estimates that more than 1.25 billion wing portions will be consumed during that one weekend – more than 100 million pounds of wings.
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