Surfrider celebrity event in Malibu Sept. 10

Join celebrities from film, music and television at Malibu’s Surfrider Beach on Saturday, September 10 as they surf First Point in the Surfrider Foundation’s 6th Annual Celebrity Expression Session presented by Cali Bamboo. The hour-long free surf gives participants the opportunity to demonstrate their surfing skills on Malibu’s famous wave, while raising funds and awareness for the organization.



This is the fourth year that the Malibu Surfing Association’s MSA Classic is hosting the Celebrity Expression Session, which has attracted supporters such as Jason Mraz, Eric Balfour, Anthony Kiedis and Flea, and has raised more than $25,000 to protect our world’s oceans, waves and beaches. The MSA Classic is the premier contest in the Coalition of Surfing Clubs’ annual series. This year’s MSA Classic celebrates the club’s 50th anniversary, and is expected to draw 300 athletes from some of the world’s elite surfing clubs.



“We’re excited to be back at Malibu with Cali Bamboo and the Malibu Surfing Association for what promises to be another great Celebrity Expression Session,” says Alexis Henry, Surfrider Foundation’s Communications Manager. “Not only will beachgoers get to watch one of the longest running surf club contests, they’ll also get to watch our passionate celebrity supporters as they raise funds and awareness for the Foundation.”



San Diego-based Cali Bamboo, the premier manufacturer of green building materials made primarily from bamboo, returns for a second year as the Celebrity Expression Session’s presenting sponsor. Leading up to the event, Cali Bamboo is hosting a National Greenscape Challenge at www.calibamboo.com/greenscapechallenge.html to promote eco-friendly landscape and garden designs. The contest, inspired by Surfrider Foundation’s Ocean Friendly Gardens program, runs until July 31. The grand-prize winner, who will be announced on August 8, will enjoy an all-expense paid weekend to Los Angeles to watch the Celebrity Expression session, and enjoy a 30-minute surf session with a celebrity from the event.



“2010 was our first year attending and sponsoring the Celebrity Expression Session and it was a memorable experience to say the least. To help build excitement leading up to this year’s event, we launched the Greenscape Challenge contest with Surfrider,” said Jeff Goldberg, CEO and President of Cali Bamboo. “We’re proud to support this event, and it’s entertaining to watch the celebrities who get out in the water and show off their skills for a good cause!”



The Surfrider Foundation’s 6th Annual Celebrity Expression Session is presented by Cali Bamboo and made possible by the generosity of the Malibu Surfing Association and Barefoot Wine.

www.surfrider.org