The Cult will lead Jagermeister Music Tour

The Fall 2007 installment of the hugely popular Jägermeister Music Tour will take a totally new turn with rock favorites, The Cult. The Tour kicks off on October 17th and runs through mid-December.

The tour coincides with the release of the multi-platinum band's highly anticipated forthcoming release, Born Into This, set to hit on October 2nd via Roadrunner Records in conjunction with The Cult's imprint label, New Wilderness. This is the band’s first new studio album since 2001 and was recorded in London with producer Youth (Verve, Primal Scream).

The Cult, one of Britain’s premier rock bands, has continuously broken through genres and defied classification with hit songs like “She Sells Sanctuary,” “Rain,” and “Love Removal Machine.” Ian Astbury’s distinct vocals and Billy Duffy’s soaring, riff-heavy guitar combine for a sound that has set the band off down their very own idiosyncratic path.

Fresh from a series of summer festivals and European arena shows with rock legends The Who, The Cult will now reign as headliners on the 2007 Jägermeister Music Tour.

“The Cult is the perfect headlining band for the Jägermeister Tour because of their sound and image,” says Rick Zeiler, Director of Marketing and Brand Development for Jägermeister. “This band continues to produce great music while sticking to their roots of nonconformity. They go to the beat of their own drummer and so does Jägermeister. We're big fans of The Cult and look forward to the kickoff of this fall’s Jägermeister Music Tour.” The band is also excited to be hitting the road with the Jägermeister tour: “Given our long history as a live act, the Cult are delighted to partner up with Jägermeister, clearly long time supporters of live music and authentic touring musicians” says Billy Duffy.

The bill will be rounded out by VietNam, The Cliks, and Action Action. Texas’ VietNam is a hard-driving mix of rock and hair. Rolling Stone called their 2007 debut album “… a freewheeling record with dashes of Sixties psychedelia and skronk-y noise – and open-armed sing-alongs, to boot.” Meanwhile, The Cliks are celebrating the release of their album, Snakehouse. The Boston Globe exclaimed that “The Cliks, a foursome from Toronto, rock with primal, stylish ferocity reminiscent of the early Pretenders.” New York’s own Action Action has been compared to Interpol and The Killers. Rick Anderson of AllMusic.com wrote, “…you'll have a hard time resisting the perfect popcraft on songs like "Photograph" and "This Year's Fashion."


Going on six years, the Jägermeister Music Tour, produced by Live Nation, is better than ever and has become THE rock show to see. This year’s tour will feature a local Jägermeister band on every one of the dates through December. Fans will not only have the opportunity to experience a great show, but will also have a chance to snag some great Jägermeister prizes and giveaways like Jägermeister bands’ compilation CDs, as well as plenty of Jägermeister shirts, hats, and more. Other prizes and giveaways from sponsors include custom tour prizes from Schecter Guitars, JVC Mobile Electronics, and Peavey Electronics. *

The Jägermeister Music Tour will be advertised in print and on radio. For more information, check out www.JagermeisterMusicTour.com or www.thecult.us . Tickets on sale soon!

About Jägermeister
Imported from Germany and made with herbs and spices, Jägermeister is the most popular shot brand in the United States and the leading imported cordial. Known for its creative marketing and innovative promotions, Jägermeister is proud to be a part of the music scene and an active supporter of up-and-coming musicians. Jägermeister is imported by Sidney Frank Importing Co., Inc. of New Rochelle, NY who encourages all those 21 and over to drink responsibly.


*Must be 21 or over to be eligible for prizes. Giveaways and raffle prizes are subject to state and local laws and are not available in California and may not be available at other shows.