BACARDI® today announced that BACARDI® B-LIVE™, an innovative global concert series that embraces diverse artists in a collaborative showcase, will preview it’s U.S.-based tour on March 26th at a private event at Blade at the Fontainebleau Resort in Miami. Following the press launch, BACARDI B-LIVE will continue throughout the summer with a 24-city tour.
To kick-off this year’s tour, a vision of the BACARDI B-LIVE experience will be presented to invited press and trade coinciding with the 2009 Winter Music Conference (WMC) held in Miami, Fla. during March 24th-28th. At this event, the upcoming tour dates, locations and lineup will be announced, providing media with a vision of the summer tour.
The BACARDI B-LIVE kick-off presents an exciting line-up of diverse artists: Toronto based duo; MSTRKRFT, Fool’s Gold label head and Kanye West DJ; A-Trak, Mad Decent label head; Diplo, electronic musician known for styles of breakbeat, house and dubstep; Drop the Lime, New York based dance music producer and remixer; DJ Steve Porter, and infamous DJ best known for his early career with Will Smith; DJ Jazzy Jeff. Additional acts will be added to this exciting line-up at a later date.
“BACARDI B-LIVE has gained momentum since its inception,” said Billy Melnyk, experiential marketing manager, BACARDI Rums. “We’re looking forward to bringing this interactive experience to more adult consumers across the nation and delivering a premium event.”
A program of music events that has toured 25 countries, BACARDI B-LIVE showcases both international and emerging artists. It provides them with a collaborative environment and rousing audio and visual experiences that are designed to promote spontaneity through adult audience participation.
No mystery that the ‘spirit’ behind the B-LIVE series is BACARDI. In 1862 in the city of Santiago de Cuba, Don Facundo Bacardí revolutionized the spirits industry when he began producing BACARDI Rum, the world’s best-selling rum brand.
Today, the BACARDI family of rums is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.
BACARDI B-LIVE mixes the hottest music with the very best BACARDI cocktails for the ultimate taste experience. These events are exclusive ticketed event for adults aged 21 and over only. For more information, please visit www.bacardi.com.
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