Wednesday, September 22, 2010

Carrie Underwood's new video to premiere on VEVO

The music video for Carrie Underwood’s “Mama’s Song,” her heartfelt co-penned single written for her mother, will make its debut with a 48-hour exclusive world premiere beginning Friday, September 24, on VEVO. Fans can also visit People.com right now to see behind-the-scenes video photos, as well as comments from Underwood about “Mama’s Song.”

The “Mama’s Song” video will appear across the VEVO platform, which includes VEVO.com, VEVO Mobile, VEVO on YouTube, and the destinations where VEVO powers music video, such as AOL and CBS Interactive Music Group’s sites.

The music clip was filmed by award-winning director Shaun Silva last month in downtown Nashville and features Underwood’s mother Carole. “Mama’s Song” is Underwood’s fourth single off current album Play On and is one of seven tracks co-written by Underwood on the CD.

Fans can hear Underwood perform “Mama’s Song” and many more of her mega-hits in concert on the “Play On Tour” which kicks off its fall leg this Saturday in Portland, Oregon at the Rose Garden Arena. The tour will play 47 cities before wrapping December 19 in Calgary, Alberta. By the close of this leg, Underwood will have performed over 100 dates on the “Play On Tour” in 2010.

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