Hard Rock International and five-time PINKTOBER™ “Artist Ambassador” Melissa Etheridge invites Hard Rockers around the world to rock out in support of breast cancer awareness and research! On Tuesday, September 28, 2010, Oscar® and two-time GRAMMY® award winner, multi-platinum recording artist and breast cancer survivor Melissa Etheridge will officially launch Hard Rock’s 11th annual campaign for the cause, at Hard Rock Cafe Hollywood on Hollywood Boulevard. The event will feature a special appearance and performance by the music-superstar with event proceeds and merchandise sales benefiting The Breast Cancer Research Foundation®.
In addition, “American Idol” 2010 runner-up, and program supporter Crystal Bowersox will open the show with a high-energy performance for survivors and fans. Crystal is currently signed to 19 Entertainment/Jive Records and will be releasing her debut album in the upcoming months.
PINKTOBER gives Hard Rock guests worldwide a variety ways to show their support, including limited-edition PINKTOBER apparel and accessories, Pink menu offerings and live music events. 2010 PINKTOBER products, including a collector’s edition pin, T-shirt, bracelet, robe, Pink sheets and more, will be sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and on www.hardrock.com. Proceeds from the sale of PINKTOBER merchandise will benefit The Breast Cancer Research Foundation and The Caron Keating Foundation (UK only) with 75 percent of the retail price of each pin and 15 percent of the retail price of other products sold going directly to the cause.
*75% of the retail price of each Pin sold and 15% of the additional PINKTOBER product will be donated directly to the cause
What:
Hard Rock Cafe Hollywood on Hollywood Blvd Hosts PINKTOBER
When:
Tuesday, September 28, 2010
6:00 p.m. Event begins
Where:
Hard Rock Cafe Hollywood on Hollywood Blvd.
6801 Hollywood Blvd #105
Hollywood, CA
323-464-7625
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