Carlos Santana joins board of Casa Noble Tequila

Casa Noble Tequila proudly announced that music icon Carlos Santana has joined the Board and is now one of the owners of the brand. This new change will allow Santana to be involved in the continued development of the brand which is already recognized as one of the finest handcrafted spirits in the world.

"Santana’s love for the spirit of Casa Noble and his commitment to this new partnership is exciting for everyone involved with our brand," says Casa Noble CEO Jose Hermosillo. "We have been exploring this partnership for some time. Santana through his life and his music has dedicated himself to those same values which are the key motivators behind this alignment.”.

"We have come together because I love the Tequila," Carlos Santana said. "Passion, dedication and integrity is what attracted me to Casa Noble Tequila. They strive for excellence and don’t take shortcuts."


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