Incubus pairs up with Viddy for new mobile video service

Multi Platinum rock band Incubus today announces a partnership with Viddy, an innovative new mobile video service that allows fans to capture & create interesting 15-second video inspired by the new “If Not Now, When?” album. Incubus also debuts the first Viddy Branded Production Pack TM, enabling fans to add one-click visual effects and the audio soundtrack from their single, “Adolescents” to their personal Viddy-created video segments.



The Incubus Production Pack TM is available now on Apple’s iTunes Store under the free Viddy application. The first to utilize this new Branded Production Pack TM , Incubus has posted this Viddy clip to their Facebook & Twitter accounts asking fans to share their “if not now, when?” moments.



According to Incubus lead singer Brandon Boyd, “We thought Viddy was such a cool medium for us to interact with our fans. Our goal with Viddy is to provide an unprecedented level of access to Incubus video content and to create a fan engagement campaign that inspires and empowers our fans to express themselves creatively and share their videos with the world.”



In addition, the band will host the seven-day “Incubus HQ Live Exhibit” June 30 to July 6, 2011 from 10 a.m. to 8 p.m. at a secret location in Los Angeles. Fan-centric events taking place at HQ Live, will include: chats with the band, musician clinics with band members and fans, an art wall where fans can create and post art, a behind-the-scenes insight into tour prep, and some very special live performances by the band. Fans are invited to stop by for free throughout the day to make art with the band, hang out and enjoy the show, or pre-schedule an in-person session at: www.incubushqlive.com.



The event will be broadcast live on www.incubushqlive.com and the band’s Facebook Page in the LiveStream section (www.facebook.com/incubus ) where fans around the world can participate in the exhibit, watch the performances, or converse with Incubus on Twitter and Viddy from locations worldwide.



“Incubus HQ Live Director Marc Scarpa is unifying mobile & live streaming video, removing boundaries and enabling unprecedented behind the scenes access to Incubus’ fans around the globe,” said Brett O’Brien, Co-Founder of Viddy Inc. “We’re excited to be a part of the band’s new album and provide a new way for fans to interact with the band in a dynamic new video medium.”