Six Flags and MARS to toast National Ice Cream Day July 15

National Ice Cream Day is Sunday, July 15, and MARS Chocolate North America is partnering with Six Flags Entertainment Corp. to make it the “coolest” day of the year. Fans and families are invited to help celebrate “National Ice Cream Day” at all 11 Six Flags Theme Parks across the country, which will feature a variety of delicious activities and deals designed to help beat the summer heat! They include:



Rise and Scream Event: Ice cream and theme park rides are a natural pair – they both make consumers scream in delight! The first 200 guests to arrive at select Six Flags parks on National Ice Cream Day will have the chance to receive a MARS Ice Cream Rise and Scream Wristband, which provides special VIP access to select rides before the park opens to the public.



MARS Ice Cream Social Hour: Need a break from the heat? Cool down with a frozen treat during the MARS Ice Cream Social Hour. Purchase a Mars Ice Cream product from any official Six Flags Ice Cream Day location within the park from 4-5 p.m. and you can receive a free Midway Game Voucher to use at Six Flags on Sunday, July 15.



“Adults Only” DOVE® Ice Cream Truck: For those in the Boston area on National Ice Cream Day, the special edition “Adults Only” DOVE® Ice Cream Truck will be stopping by the Six Flags New England in Springfield, beginning at 5:30 p.m. EST. Those 18 years or older can enjoy free DOVE® Ice Cream Bars and other adult activities – including massages by licensed massage therapist, manicures and music.