Wednesday, May 27, 2009

Samsung, Endemol and Bebo launch "Beat"

Worldwide social media network Bebo, leading mobile phone provider Samsung Mobile UK and global production company Endemol today announced the launch of a groundbreaking new online music show and Bebo Original, "Beat".

Created and produced by Endemol the daily magazine style show will launch on the 19th of June, and will focus on emerging talent, targeting music lovers among Bebo's 10 million* plus monthly users in the UK and Ireland. Every weekday the site will provide constantly evolving live content featuring the hottest new bands, exclusive performances, big star interviews, tour blogs, music news, mobile content, competitions, and a whole lot more.

Beat will benefit from the opportunity to broadcast within the realm of a social networking site allowing for a truly interactive viewing experience. Users will be able to voice their musical opinions, share music news, upload their own reviews, and discuss their personal favorites.

Beat will be presented by award winning new talent Ben Chancellor and will launch alongside a nationwide competition inviting Bebo users to audition for the role of co-presenter.

This announcement follows the launch of Samsung's iconic music handset portfolio, The Beat Edition, which launches this month with the Samsung BeatDJ handset, aimed at 16 - 25 year old music fans. Working with the grand masters of sound, Bang & Olufsen, the Samsung BeatDJ has audio powered by Bang & Olufsen ICEpower plus the perfect combination of touch-screen technology and beautiful design.

Bebo Originals are funded by brand integration, an advertising revenue model developed by Bebo in which products and services are offered a sophisticated blend of plot integration, traditional product placement, and on-network online advertising. Today, Beat becomes the first Bebo Original to be supported by a single brand partner. Samsung will be integrated seamlessly throughout the series including a number of competitions and unique content strands driven by key products from its portfolio.

Peter Cowley, Global Head of Original Digital Programming at Endemol commented: "This is the first of its kind - a pioneering social media music series that is shaped by its audience with a focus on the hottest emerging new acts. Beat is set to be the definitive destination for Bebo's music loving community. "

"This is an exciting venture for Bebo and builds upon our success in both music based drama and magazine style Bebo Original formats," added Kate Burns, VP and Managing Director Europe, Bebo. "Beat is a great opportunity for us to feature incredible music content and offer our users an entertaining and engaging forum for them to connect and share their views. It also gives Bebo users a chance to see behind the scenes and feel connected to the music and artists that they know and love."

Mikah Martin-Cruz, Marketing Director, Samsung UK, commented: "We are an innovative company that pushes the boundaries of technology to entertain and improve people's lives. The scale of this partnership is a first for Samsung and is testament to how seriously we take social networking and the need to pioneer new ways of engaging our core audiences. We will work closely with Bebo, the music industry and our network partners to use these platforms to build closer artist fan relationships."

Beat will be studio based with plenty of location filming from behind the scenes at summer festivals and major music events. The first season will run for 13 weeks from 19 June to 04 September.

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