Big news from Hawaiian Tropic! The brand has officially retired their Miss Hawaiian Tropic Bikini Contests, and is launching an online search for the "New Face” of Hawaiian Tropic. Women are invited to enter a nationwide Facebook contest to become the brand’s new spokesperson. The woman who best embodies beauty, confidence, style, enjoying the sun and keeping skin healthy will appear in Hawaiian Tropic advertising, receive an all-expense-paid tropical vacation and serve as an official brand spokesperson.
May 6 through May 31, 2013, women can enter by visiting the Hawaiian Tropic Facebook page and submitting a photo and information about their personality and interests. The top five will be announced June 28, and the finalist with the most fan votes will be unveiled as the New Face of Hawaiian Tropic on July 19, 2013. Throughout the contest, the brand will give away weekly prizes including designer sunglasses, beach towels and Hawaiian Tropic product.