Ticketmaster, the world’s leading ticketing company, has launched its first-ever online affiliate network in the United States. Consumers and organizations may register to become Ticketmaster affiliates at ticketmaster.com/affiliates and begin earning commissions for online ticket sales that originate via links from their Web sites.
Registered affiliates will receive access to use Ticketmaster’s new EventEngine widget, to create and post a customized Ticketmaster event marketing engine on their website(s) to alert visitors and friends about upcoming events and link them to Ticketmaster.com and TicketWeb.com to purchase tickets. Ticketmaster affiliates will also have access to Ticketmaster search buttons, banners, and link engines.
“Our new affiliate network will link us to marketing and content partners with loyal traffic and bring even more fans to Ticketmaster.com to purchase tickets to our clients’ events,” said Sean Moriarty, President and CEO, Ticketmaster. “We are going to continue expanding the network with more tools and functionality, and we expect to roll out the program globally in the near future.”
“As a promoter and venue operator, we work closely with Ticketmaster to market our events to the widest possible audience,” said John Meglen, President and co-CEO, Touring and Special Events, AEG Live. “This affiliate program offers a valuable new distribution channel and positions Ticketmaster as an even stronger partner for us and the event industry.”
Ticketmaster is the first primary [original sale] ticketing company in the United States to offer an affiliate program. The Ticketmaster affiliate program and EventEngine widget were developed in association with buy at, Inc (www.buyat.com), a leading international affiliate network. buy at.com will provide Ticketmaster with affiliate support, tracking, reporting and payment services.
“The extensive affiliate network and technology we’re able to provide to Ticketmaster will allow the company to cost-effectively increase their reach on the Internet,” said Malcolm Cowley, President, buy at, Inc. “As their affiliate network provider, we will be able to help them build and extend their online sales channels.”
Ticketmaster is the world's leading ticketing company, operating in 20 global markets, providing ticket sales, ticket resale services, marketing and distribution through www.ticketmaster.com, one of the largest e-commerce sites on the Internet; approximately 6,500 retail outlets; and 20 worldwide call centers. Ticketmaster celebrated its 30th anniversary in 2006 and currently serves more than 9,000 clients worldwide across multiple event categories, providing exclusive ticketing services for hundreds of leading arenas, stadiums, performing arts venues, museums, and theaters. In 2006, the company sold more than 128 million tickets valued at over $7 billion on behalf of its clients. Ticketmaster is headquartered in West Hollywood, California and is an operating business of IAC (NASDAQ: IACI).