New recording artist The D.E.Y., who’s sultry R&B vocals ride sabroso hip-pop beats, has been selected as MTV Tr3's “Descubre & Download” Artist and will get the channel’s multiplatform support throughout MTV Tr3's signature programs, MTVTr3's.com, MTV Tr3's Radio, MTV Tr3's Mobile, MTV.com, VOD, and MTV Networks' Rhapsody digital music service. A free download of the trio’s Tower of Power inspired “Give You the World” is available exclusively at MTVTr3's.com through January 15th, 2008.
“The D.E.Y is perfect for our ‘Descubre & Download’ platform, which is designed to help MTV Tr3's viewers discover new artists that embody the experience of young Latinos. The D.E.Y.’s bilingual mix of Hip Hop\R&B and Pop all woven together with a Latin feel makes them a unique artist, like none in the marketplace today. They have it all --- great songs, great voices and great looks. Our audience is really going to enjoy getting to know them,” said Jesus Lara, Senior Vice President, Music and Talent, MTV Tr3's.
Signed to Epic Records, The D.E.Y.—comprised of singer Élan Luz Rivera and MCs Divine and Yeyo—is earning fast buzz with the release of their debut album, The D.E.Y. Has Come, which looks to join the Latin, pop & urban markets. Hot tracks, a conscious message and radio-ready jams reflect the trio’s diverse roots. From the infectious, dance club sing-along hook on the Timbaland-produced “Get The Feeling,” to the mournful track “Que Vamos a Hacer?” which addresses political corruption and the proliferation of violence and racial profiling, The D.E.Y.’s debut LP gives new life to the term fusion.
“By being bilingual, we address all people — the non-English speaker and the non-Spanish speaker — and we create a bridge between them, a space where they can all exist at MTV Tr3's, ” said Divine.
Yeyo adds, “The D.E.Y. represents a different sound that people need in today’s music. MTV Tr3's ‘Descubre and Download’ gives the world a chance to see unique artists like us.”
MTV Tr3's fans will meet The D.E.Y. on January 10, 2008 at 4 PM when they make their first appearance on “MiTRL.” Complete information on the trio, their music and their story will be found on a dedicated The D.E.Y. “Descubre & Download” artist page on MTVTr3's.com. In addition to offering an exclusive free download of “Give You The World,” the channel’s website will also feature The D.E.Y. exclusive free wallpaper for fans to share with friends.
MTV Tr3's is the most-widely distributed TV network dedicated to superserving today’s bicultural Latino youth. MTV Tr3's’ programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3's and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, MTV Tr3's programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture.