Wines That Rock launches three varietals

Wines That Rock, innovators of rock inspired wines, today announced the launch of its first three Rock ‘n Roll varietals, “Forty Licks Merlot,” “Woodstock Chardonnay” and “The Dark Side of the Moon Cabernet Sauvignon.” A partnership between legendary rock business managers RZO and award winning winemakers Mendocino Wine Co., Wines That Rock looks to capture the quality and spirit of Rock ‘n Roll mythology in its portfolio of great tasting wines, iconic album art for labels, earth friendly production and great consumer value.

Wines That Rock takes its respect for the music very seriously, with founders that have been at the forefront of bringing Rock ‘n Roll to fans for decades. Wines That Rock Co-founders Ron Roy and Howard Jackowitz originally partnered with RZO and David Bowie in 1997 to create UltraStar Entertainment, the world’s largest online fan club company pioneering fan club ticketing and online artists community. UltraStar’s clients ranged from The New York Yankees to AC/DC, The Police and The Who. RZO are business managers to Rock legends including The Rolling Stones, David Bowie, Sting and U2.

Looking for a winery that embraced the Rock ‘n Roll notion of karma in its production, Mendocino Wine Co. was a natural fit for Wines That Rock, following the highest in green standards through sustainable farming, 100 percent green solar and wind power, eco friendly packaging and carbon neutrality. With the addition of Mendocino Wine Co. winemaker Mark Beaman, a talented winemaker whose passions are quality, sustainable wine and Rock ‘n Roll, Wines That Rock had completed its team.

“Traditionally you create the wine and then name it based on its personality. With these wines, we blasted the music in the cellar of the winery and developed a bottle of wine that captured the attitude of the music,” said Ron Roy, co-founder of Wines That Rock.

"I can't believe that this is my job. I get to taste wine, listen to music, and think about how to put it all together in a bottle of wine that truly captures the essence of an album," said Mark Beaman, Winemaker at Wines That Rock. “The Woodstock Chardonnay was produced to express the mixture of revolution and the vitality of Woodstock, the Forty Licks Merlot needed to be timeless with a bit of spunk and the Dark Side of the Moon Cabernet Sauvignon was created to bottle up the soft, haunting complexity of the album.”

All three wines were previewed in fitting Rock fashion backstage at the VIP & Artists lounges during the Rock and Roll Hall of Fame concerts on October 28th and 29th. The Hall of Fame concerts included legendary performances by Bruce Springsteen, Metallica, Mick Jagger, Ozzy Osbourne, Sting, U2, Billy Joel, Crosby, Stills & Nash, Simon and Garfunkel, Stevie Wonder and many more.


Starting at around $50 for a 3-pack ($16.99 per bottle), 6-packs and cases are also available with discounts up to 15%. Wines That Rock make great holiday gifts and are currently available to the public EXCLUSIVELY at wines-that-rock.com and will be available at retail worldwide starting in 2010. Additional classic pairings of great tastings wines and legendary Rock ‘n Roll albums and artwork will be available in the comings months.

For more information, go to www.wines-that-rock.com.