Kill City, the punk-inspired contemporary line from Los Angeles manufacturer Original Cult, launches its first annual Jean Swap for the holidays benefitting the Los Angeles Mission.
Denim devotees are encouraged to trade in all used denim to the Kill City retail store in West Hollywood where they will receive up to 40% off new jeans. All recycled jeans collected will be donated to the Los Angeles Mission.
“Everyone has an old, now un-cool pair of jeans in their closet,” said Drew Bernstein, President/CEO of Original Cult. “Why not upgrade your style and get 40% off cool, new Kill City jeans? Bringing in old jeans gives consumers incentive to come into our store to try our jeans, get to know our brand and leave with a good feeling – knowing their jeans went to someone who’s going to wear and appreciate them.”
“The Los Angeles Mission is excited to partner with Kill City as they work toward giving back to the homeless community in this Holiday Season,” said Herb Smith, President/CEO of the Los Angeles Mission.
Kill City has a goal of collecting 300 pairs of jeans with the drive lasting through January 31, 2010. Recycled premium denim with an initial value over $100 will receive 40% off new Kill City styles, while non-premium denim will receive 10%-30% off.
About Kill City
Launched in 2006 and inspired by alternative music and its associated subcultures, Kill City provides clothing that supports forward-looking renegade lifestyles. Consequently, Kill City has become synonymous with fashion forward and edgy designs with an unconventional, contemporary twist. Deriding the establishment, Kill City strives to sever traditional boundaries with cutting-edge fabrics and key pieces that evoke an avant-garde and anarchist point of view—one that connects the consumer with revolutionary fashion.For more information, please visit: www.killcity.net
About Los Angeles Mission
For more than 70 years, the Los Angeles Mission has served the people of Skid Row, providing emergency services such as shelter, food, clothing, as well as professional medical and dental services. In addition, the Los Angeles Mission also offers long-term residential rehabilitation programs including education, job training/placement, transitional housing and counseling.For more information, please visit: www.losangelesmission.org
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