December 31 is the most popular day for charities to receive donations online. Not only does it coincide with the spirit of giving associated with this time of year, it also constitutes a last minute tax deduction for 2009 donors. Good Earth encourages everyone to donate to charity as the season of giving comes to a close, and to vote to help their favorite non-profit win a donation from Good Earth at www.GoodEarthCares.com.
According to an article in the New York Times published on December 17, charities raised 22.5 times more money on December 31 than any other average day last year. The entire last week of the year is more charitable for non-profits as well, with the average gift size being 57 percent larger than the weekly average.
Every Good Earth tea or coffee product purchased until the end of February helps raise funds for the Good Earth Cares donation. Good Earth plans on giving 50% of its after tax profits from its sales through 2/28/10 to the top three customer-chosen charities at GoodEarthCares.com. Voting on GoodEarthCares.com also ends on 2/28/10.
About Good Earth
Part of the Tata Group, the largest India-headquartered multinational in North America, Good Earth is dedicated to brewing goodness into each and every cup of their delicious premium coffees and teas, ensuring a purity and authenticity in a wide variety of blends. One of the first American herbal companies and a leader in specialty tea, Good Earth Teas brings full flavored, healthy teas from around the world to the U.S. Its sister brand, organic Good Earth Coffee, boasts great-tasting, 100% specialty grade Arabica beans that create an unrivaled aroma and great premium taste. The Tata Group also includes award-winning Eight O'Clock Coffee and Tetley Tea.
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