Tuesday, December 4, 2007

Luther Campbell creates multi-media company

Luther Campbell today announced the creation of the Luke Entertainment Group (www.lukeentertainmentgroup.com), a multi-media company that will be operated on the NASDAQ pink sheets symbol (LKEN). Shares will start trading beginning in the month of December. Luther Campbell, a long time music industry veteran and leader of the popular 80’s and 90’s group 2 Live Crew will be the first Hip Hop artist to take a company Public and will serve as Chief Creative Officer. The Luke Entertainment Group will offer consumers video tones, downloadable web content to integrate the existing Luther Campbell brand. Additionally, the Company will have a sports marketing division which will manage the careers of professional athletes as well as a music division which will offer independent artist an opportunity to build their fan base.

Victor Nappe will serve as CEO and oversee day to day operations for the Luke Entertainment Group. Nappe is a high-tech entrepreneur founding several companies, consulting for numerous Fortune 500 firms, chairing on numerous e-commerce advisory panels including US Congress, Kaiser College Business School, Prepaid Press and many others. He also appears as a technology, sales and marketing expert on several broadcasting stations.

Miami’s original bad boy, pop culture icon, and consummate businessman, Luther “Uncle Luke” Campbell, is one of the few American celebrities who has had an indelible impact on the worlds of rap music, sex, business, law, and politics simultaneously. Unlike other artists who have simply followed the movement, Luther Campbell is an originator, a man of many firsts. As the architect of Miami “bass” hip-hop, Campbell paved the way for Southern hip-hop to escalate from its regional popularity into a dominant musical force.

“The Luke Entertainment Group going Public is an important milestone for Hip Hop music,” said Luther Campbell, Chairman of the Board of Luke Entertainment Group. “The Luke Entertainment Group will be an example of the influence Hip Hop music has on the economy and how our culture directly impacts technology and consumer spending. This will also serve as an opportunity for me to teach the Hip Hop culture the power of investing, as many people are probably unfamiliar with Wall Street and how it can help improve your long term wealth.”

About Luke Entertainment Group
Luke Entertainment is at once comprehensive and synergetic in its business approach. The potential for significant revenue is driven by the merging of sex, music, celebrity, reputation, and high quality, genuine product. The old adage “sex sells” is magnified by the prospect of Luke Campbell acting as chief salesman. The Company is involved in the three key entertainment sectors; music (hip-hop), video (including adult), and sports.

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