Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, announced today that it has partnered with renowned global fashion designer Marc Ecko to introduce co-branded, limited-edition collections inspired by one of the most complex and intriguing characters in history, Batman, along with select members from his classic Rogues Gallery. The new collections will feature a wide range of designs based on an array of some of the most vibrant—and villainous—characters in the DC Universe, including The Joker, Two-Face, Mr. Freeze, Catwoman, Poison Ivy, Harley Quinn, Killer Croc, and others.
“Both the Marc Ecko and the DC Comics brands resonate with an expansive and loyal fan base made up in large part by today’s youth culture,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “Through this exclusive partnership, we are able to present trendsetting fashions to these fans at a level only Marc Ecko can attain.”
Using fashion-forward graphics inspired by the dark edginess of the Caped Crusader, the new line will include a range of limited-edition items such as hoodies, tees, woven shirts, headwear and watches all designed by Marc and his creative team. The product lines will appeal to a diverse youth culture that is influenced by indie music, art, martial arts and skating.
“I have always loved the world of Batman and the indelible influence that his rich history has had on popular culture,” said Marc Ecko. “Like fans around the world, I’m drawn to the artistry of DC Comics’ Super Heroes and villains, and thrilled to be able to dive into these characters and complement them with my own creative spin.”
Items in the collection will be available in both the United States and Canada and produced for young men under brand names including Ecko Unltd, Marc Ecko Cut & Sewn and Zoo York, among others, and juniors’ collections will be released under the Ecko red label. All items will range from $24 to $88.
Limited-edition hoodies and tees will be available beginning September 2009 at Marc Ecko, Ecko Unltd, Ecko complex (online), specialty stores and fine department stores nationwide.