This year, the newest trend in couture is something a bit unexpected: plastic! From Paris, to Milan, to New York, plastics are showing up in a variety of innovative and unusual ways on the runway including funky jewelry, 10-inch platform shoes and even sequined mini-dresses made from recycled plastic bottles.
Plastics and couture might not seem like an obvious fit, but the fact is that plastics have played a large role in fashion for decades. Plastics inspire designers’ imaginations and allow artists to create pieces that are cutting-edge, on trend, chic, affordable, and even eco-friendly. Without plastic, we wouldn’t have faux fur, and skinny jeans wouldn’t have their stretch. Plastics also provide women with comfortable, smooth support under their favorite looks – without plastic there would be no bras, Spanx or body shapers!
Plastics Make it PossibleSM, a program sponsored by the plastics industries of the American Chemistry Council, is partnering with Gen Art, to create a nationwide design competition challenging new and established fashion designers to create two dynamic womenswear looks made from fabrics that include plastic-based fibers such as chiffon, rayon, nylon and more.
Interested designers can submit their creations on http://discover.genart.org/contests/plastics-make-it-possible and the winner will receive a $10,000 prize and runway show at Gen Art’s Fresh Faces event at Winter 2010 New York Fashion Week. Even if you’re not a budding Versace or Armani you can still get involved – consumers can vote for their favorite looks through December 15 by visiting the same website. All entries must be submitted by December 1 and the winner will be announced December 21.
To learn more about Plastics Make it PossibleSM, visit: www.plasticsmakeitpossible.com.
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