VH1 and MTV, units of Viacom's MTV Networks (NYSE: VIA, VIA.B) will premiere Rihanna’s video “Hard,” featuring Jeezy, on multiple screens including, VH1, VH1 Soul, MTV, MTV2, MTV Hits, MTV Jams, MTVU, MTV Tr3s, VH1.com, MTV.com, VH1 and MTV Mobile and the two networks’ Facebook and Myspace pages on Thursday, December 17 at 4:00 PM ET.
The video will also premiere simultaneously on Rihanna’s official site, RihannaNow.com, as well as her official Facebook and Myspace pages.
Beginning today, MTV.com and VH1.com will give fans an early look at the video with a 30-second sneak peek.
Rihanna will also be on hand to participate in the video premiere, by sending messages to her fans, which will appear alongside the video online. Fans are also encouraged to submit their messages via the online player.
Additionally, both MTV Mobile and VH1 Mobile are offering one exclusive Rihanna ringtone each. Monthly VH1/MTV mobile ringtone subscription holders can access the ringtone by going to m.MTV.com or m.VH1.com.
In its 4-star review, Rolling Stone called Rated R “one of the best pop records of the year.” The Chicago Sun Times called it “by far the best, most layered and most heartfelt effort of the 21-year-old artist's career.” Critics and fans alike have been raving about Rihanna’s new album, which made its debut atop the Billboard R&B Albums chart at #1. With over 182,000 copies in its first week of release, Rated R stands as the biggest first-week Soundscan tally of Rihanna’s career. Already exploding at radio, "Hard" was the #1 most added record at both the pop and urban formats, and was the greatest gainer at rhythm.
Recent MTV/VH1 exclusive world video premieres include Green Day and Beyoncé/Lady Gaga. In 2009, the two music networks have premiered more than 45 on-air/online music videos.
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1 comment:
it looks they really let Rihanna shoot an automatic rifle in that music video, wow
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