Thursday, October 25, 2012

Refuel/Got Chocolate Milk? in LA Oct. 26 and 27

New Campaign Spotlighting Recovery Benefits of Chocolate Milk!

Lowfat Chocolate Milk – Official Refuel Beverage of Rock ‘n’ Roll races to Los Angeles to remind athletes about the importance of “their After”

The REFUEL | “got chocolate milk?™” campaign is headed to Los Angeles to show athletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The new campaign “got chocolate milk?” – backed by USA Basketball Men’s National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swim Team medalists, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete’s after-workout ritual. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.

Participants can also visit the REFUEL booth at the Health & Fitnessexpo to learn about the scientific benefits of post-race recovery. Dr. Wendy Bazilian, registered dietician, food enthusiast and award-winning journalist will be available for interviews regarding tips for proper nutrition, her favorite super foods and how to prepare for and recover from marathons. Dr. Wendy has been a guest on NBC’s Today Show, Regis & Kelly and ABC’s Good Morning America Health and has written for Martha Stewart Living, USA Today, Allure and more!

Athletes who stop by the expo will have the chance to join Team REFUEL, an exclusive group of elite athletes who champion refueling with lowfat chocolate milk after a strenuous workout, and win:
  • $500 in sponsorship money
  • Top notch training gear
  • Paid trip to race in Europe 
  • Chance to star in a national “got chocolate milk?”™ ad

Rockin Refuel, Rockview Dairies and Alta Dena Dairy will be providing 7,000+ samples of ice cold chocolate milk to all the finishing athletes. So make sure you swing by the finish line after the race to refuel!

EXPO DAY DETAILS:                                                       
Location/Booth Number: Los Angeles Convention Center, South Hall K 
Date/Time: Friday, October 26, 2012 Noon – 6:00pm
                   Saturday, October 27, 2012 9:00am – 5:00pm

Race Day Details:
Finish Line Location: L.A. Live
Date/Time: Sunday, October 28, 2012 8:30am - Noon

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