Mars Direct Inc., a division of Mars Snackfood US, announced today a new licensing relationship with the National Basketball Association to create MY TEAM® M&M’S® Brand Chocolate Candies. MY TEAM® M&M’S® Brand NBA Blends feature customized team logos and colors for all 30 NBA teams. The new NBA Blends can be purchased online at mymms.com/nba, as well as at the NBA Store in New York City, giving Hoop fans from coast-to-coast a fun and delicious way to support their favorite team.
“As the NBA Playoffs tip off, fans are looking for new, fun ways to show their team spirit,” said Mars Direct Vice President and General Manager Jim Cass. “From the Lakers to the Celtics, and everywhere in between, MY TEAM® M&M’S® Brand NBA Blends is the perfect treat for parties or gifting a superfan.”
“The NBA has some of the most passionate fans in the world and NBA branded M&M’S® is another way for our fans to show support for their favorite team.” said NBA Global Merchandising Group Senior Vice President Vicky Picca.
Ordering MY TEAM M&M’S® Brand NBA Blends MY TEAM® M&M’S® NBA Blends can be ordered online by visiting www.mymms.com/nba or by calling (888) 696-6788. They are available in special NBA-themed, 7-ounce bags (minimum order: 3 bags) for $12.99 per bag and in 5-pound bags priced at $140. Or give your favorite basketball fan a MY M&M’S® Classic Candy Dispenser featuring their favorite team’s logo and three 7-ounce bags of their favorite team’s blend, for $59.99.
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