The Thanksgiving season is upon us and Michelin is encouraging America to thank local heroes by nominating them to receive a set of new Michelin® tires for their emergency rescue vehicle. The Michelin® Driving America’s Safety™ program is accepting nominations at www.michelinman.com through November 23, 2007 and it only takes a few moments to say “thanks” to people who give so much to communities across the country each day.
Firefighters and EMS personnel across the country respond to more than 500,000 emergency calls every day and communities rely on quick responses to medical emergencies, fires and rescue efforts. However, numerous fire departments and EMS squads across the country face financial difficulties when it comes to maintaining equipment. Michelin® Driving America’s Safety™ dedicates resources to educating and supporting road safety for today’s drivers, first responders and future generations.
In 2008, a total of 50 individuals across the U.S will be chosen as recipients of the tire donation as part of Michelin’s continued commitment to social and corporate responsibility.
“Nominating a firefighter or EMT in your community is a great way to recognize the heroic activities they perform everyday,” said Parmeet Grover, Michelin brand director for Michelin North America, Inc. “Through Michelin® Driving America’s Safety™, we have the ability to reward these heroes and impact their safety on the roads by ensuring some of the neediest emergency responder vehicles are riding on new Michelin® tires.”
In addition to affording ultimate confidence when behind the wheel, Michelin wants to empower drivers everywhere with information to help keep their travel safe during the holiday season. By visiting www.michelinman.com/forward and selecting "Your Safety", viewers can experience the safety simulator with the Michelin Man and watch videos that demonstrate "How to Survive a Tire Blowout" and "Stay in Control" show why it's critical to have new tires mounted on the rear of a vehicle versus new tires on the front.
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelin-us.com ) employs more than 22,500 and operates 19 major manufacturing plants in 17 locations.