Today, Bounty announced the kick-off to its back-to-school program with the latest music video from Bounty Records and the launch of a nationwide art classroom makeover contest all in an effort to reinforce the brand’s commitment to providing children with clean, creative work environments.
Building off the success of Bounty Record’s first “Bring It” music video, which debuted on YouTube in March and has achieved over 1 million views to date, Bounty has released a follow-up single, “White Glove,” featuring hip-hop legend, Joseph “Rev Run” Simmons of Run-DMC fame as "Principal Simmons." Check it out on the YouTube home page or visit
http://www.youtube.com/user/BountyBrand.
The nationwide 'Make a Clean Difference' contest will award one school with a $25,000 classroom makeover created by a celebrity design team. Bounty will also award 10 finalists with $5,000 grants to use toward transforming their school art rooms and a visit from the Bounty Make-A-Messterpiece activity bus, an experiential art studio on wheels. Visit http://www.facebook.com/Bounty and click on the "contest" tab for additional information and entry.
Thursday, July 22, 2010
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