Monday, July 19, 2010

SELF offers mini-magazine celebrating Lilith Fair

For the first time, SELF has created a custom mini-magazine to be distributed at all Lilith Fair concerts. Love Your Lilith, a 36-page, small-format version includes special content specifically tailored to the tour with interviews and original content from several of the tour’s artists including: Sarah McLachlan, Jennifer Nettles, Corinne Bailey Rae, Colbie Caillat Sheryl Crow and Martina McBride. It will also be available as an iPhone app.

If you are into the performers, but cannot make it to the concert—a deluxe version of Love Your Lilith will also be available in Walmart stores nationwide and at Walmart.com beginning August 3. This extended version will feature 70 pages of printed content and will be packaged with a 15-track CD, a magnetic photo frame, a packet of flower seeds and other fun extras in limited quantities. In a first for any women’s magazine, the package will retail out of the music department. The set is available in stores and online for $5.

It may be purchased online at http://www.walmart.com/ip/14862866.

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