Wednesday, July 18, 2007

Gibson Guitar partners with Camplified Northeast Tour

Gibson Guitar, the world’s premier musical instrument maker and leader in music technology, announced their partnership with the 2007 Camplified Northeast Tour providing young campers the chance to experience programs filled with music, learning and fun.The Camplified Northeast Tour will feature some of today’s hottest artists from major labels including Alexa Wilkinson, Blacktop Mourning, Devin Lima & the Cadbury Diesel, Matt Stamm, the Kin, and many more. Artists are scheduled to perform in concert at various camp locations throughout the tour.

“We love when we have the opportunity to help young people discover their musical talents at such a young age,” said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. “The 2007 Camplified Tour will give thousands of campers across the country to experience the art of music making while forming new friendships which will last a lifetime.”

In addition to the concert, each camper will have the opportunity to visit state-of-the-art “Gibson Clinics” where they can jam on Epiphone guitars and watch musical demonstrations and receive lessons by the performing artists. As part of the Gibson sponsored program, each camper will have the opportunity to create their own: 30 music video using the Gibson instruments. The top videos will then be chosen by a panel of judges including Amanda Bynes, actress and spokesperson for the new “Dear” line of clothing for Steve & Barry’s. Campers can also enter by going online at The Top Ten videos that receive the most votes or unique views will appear in stores and on a Steve & Barry’s branded channel on You-Tube. For a complete list of the 2007 Camplified Tour markets please go to At the end of the 2007 Camplified tour, Gibson will donate all of the guitars used on the tour to select camps who can continue to use the instruments for music lessons throughout the summer and in years to come.

About Camplified
The 2007 Camplified Northeast Tour, is the brainchild of Alternative Venue Entertainment, a company that four years ago pioneered this incredible venture that brings together the best of both worlds- artists with their fans. This “All Access” pass is the behind-the scenes look into the fascinating aspects of an artist’s life on the road. Website address is

About Gibson Guitar
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson’s digital guitar represents the biggest advance in electric guitar design in more than 70 years. Founded in 1894 in Kalamazoo, Mich., and headquartered in Nashville, Tenn. since 1984, Gibson Guitar Corp.’s family of brands includes Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Oberheim, Tobias, Slingerland, Maestro, Take Anywhere Technology, Echoplex, Electar, Flatiron, Gibson Baldwin Music Education,Baldwin, Chickering, J& C Fischer, Hamilton, Sunshine and Wurlitzer. For more information on Gibson Guitar go to or

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