On Wednesday, July 25, the Rock and Roll Hall of Fame and Museum will open an exhibit dedicated to the 40th Anniversary of the Monterey International Pop Festival. The Festival, held in June of 1967, was a completely innovative and monumentally influential event in American cultural history. Considered the premiere rock festival, rock movie and rock charity benefit and all a full two years before Woodstock, the Monterey International Pop Festival brought together artists of different styles, races and ages. From Ravi Shankar to Otis Redding to The Grateful Dead, the Festival was a gathering point for a generation, and the apotheosis of the “Summer of Love.”
The Monterey International Pop Festival is most famous for launching the careers of Janis Joplin, Jimi Hendrix, Otis Redding and The Who. The stellar lineup also included The Mamas and the Papas, Booker T & the MGs, Moby Grape, Quicksilver Messenger Service, Lou Rawls, The Byrds, Laura Nyro, Jefferson Airplane, Buffalo Springfield, The Steve Miller Band, Hugh Masekela, The Association and others. All of the artists (except for Ravi Shankar) performed for free, and a ticket could be purchased for $3.50. Over 200,000 attended, and Monterey International Pop Festival became the template for all great rock fests since. All proceeds went to the Monterey International Pop Festival Foundation, which actively gives to community charities to this day.
The Festival also yielded the 1968 platinum album, Jimi Hendrix and Otis Redding at Monterey, and the critically acclaimed 1969 D. A. Pennebaker film Monterey Pop all of which were produced by Lou Adler and John Phillips. The film will be showing at the Museum along with the exhibit. A DVD of this Criterion movie is available for sale, as is this year’s two-CD retrospective release “Monterey International Pop Festival.” The Monterey International Pop Festival Foundation will benefit from the release of the CD.
On the evening of the exhibit opening, festival co-founder and organizer Lou Adler will have a conversation with Dr. Warren Zanes, public programs producer and education advisor for the Rock and Roll Hall of Fame in the Museum's 4th Floor Theater during An Evening with Lou Adler beginning at 7 p.m. Adler will take questions from the audience and will sign memorabilia including Monterey International Pop Festival-related DVDs and CDs.
Exhibit Highlights: The exhibit, which will be on display in the Ahmet M. Ertegun Exhibit Hall, is made possible because of the generous donations from Lou Adler and D.A. Pennebaker. Among the expansive collection of artifacts, the following are included:
· Telegrams from Jimi Hendrix, the Grateful Dead and The Who regarding their attendance in the festival
· List of security guards for the show that includes a young carpenter named Harrison Ford · Stage plots for the show
· Paul Simon’s guitar
· The dress that Michelle Phillips of the Mamas and the Papas wore at their headlining appearance
· Pennebaker’s movie camera
· Various photographs that capture the essence of Monterey International Pop Festival
About Lou Adler
Lou Adler is one of the most successful and well-known music promoters and producers of all time. An entertainment legend in his own right, Adler identified inextricably with Los Angeles’ musical culture. He forever altered world culture and music in 1967 with the Monterey International Pop Festival, the first seminal rock festival, celebrating its 40th anniversary this year. It not only helped bring prominence to Jimi Hendrix, The Who, Janis Joplin, and Otis Redding, but popularized a whole new generation of rock performers, kicked off the Summer of Love, and served as the coming out party for the Baby boom generation.
As a multi-Grammy winner, Adler has produced 18 gold and platinum albums, including some of the biggest selling albums of all time; he has produced 33 Top 10 singles and co-written three Top 10 songs: “Honolulu Lulu,” “Poor Side of Town” and “(What a) Wonderful World.” He is the man who gave us the music of Jan and Dean, Johnny Rivers, the Mamas and the Papas, Spirit and Carole King. Everyone knows the music he has produced, including “California Dreamin,’” “San Francisco (Wear Some Flowers In Your Hair),” “Eve of Destruction,” “(What a) Wonderful World,” “It’s Too Late,” and ground breaking multi-platinum, multi- Grammy Award winning Tapestry album.
A noted philanthropist, Adler has established scholarships, music programs and serves on multiple boards of directors, including being a founding board member of the Mattel UCLA Children’s Hospital. Lou Adler has proven himself as a giant of the entertainment industry, a pioneer and an innovator with a flair for combining art and culture, and an entertainment titan with a social conscience.
About the Rock and Roll Hall of Fame and Museum
The Rock and Roll Hall of Fame and Museum is the nonprofit organization that exists to educate visitors, fans and scholars from around the world about the history and continuing significance of rock and roll music. It carries out this mission both through its operation of a world-class museum that collects, preserves, exhibits and interprets this art form and through its library and archives as well as its educational programs.
The Museum is open seven days a week from 10 a.m. to 5:30 p.m. On Wednesdays the Museum is open until 9 p.m. Museum admission is $20 for adults, $14 for seniors (60+), $11 for children (9-12) and children under 8 and Museum members are free. When you become a member of the Rock and Roll Hall of Fame and Museum, the world of rock and roll becomes yours to explore. Call 216.515.1939 for information on becoming a member.